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Create A Successful Facebook Group Post

by Jemma Fletcher (follow)
If you've listed your business or event with our Mums Group via a paid Facebook Group Post, it's important to make your post stand out so that it gets an increased level of exposure.

Posts will reach many more members in the discussion group if they have people 'liking' and commenting on the post as Facebook shows popular posts like these in more news feeds.

You should always include a link to your website or Facebook page, along with a call to action – what do want readers to do next? Whether your goal is to get members to buy tickets or to browse products on your website, make this clear.

To encourage group members to ''like' or comment on or your post, here are a couple of tips:

Run a competition in which people have to comment on your post to enter. For example, a post about children’s music lessons could ask members to comment with their favourite composer for a chance to win a free lesson.

Offer a discount. Give everyone who comments a discount or deal of some sort on your service.

Consider what time you're posting into the group. Late afternoons/evenings tend to be more active.

Ask an interesting or provocative question. It helps if other group members will find these answers interesting. For example, a Musical Playgroup could ask members "What is your little one's favourite nursery rhyme?"

Use humour and wit as funny posts usually do better.

Always use a high-quality image with little or no text that will attract members attention. Bright colours and professional quality do best. Facebook downgrades images with lots of text.

If members ask questions on the post, reply back publically as they're probably asking what other members are thinking and it'll bump your post to the top of the group again.

If your business/event has a physical location, highlight the area. Readers can't help but stop and read when they see their own suburb or side of the city being mentioned.

Think about how to begin your post. Instead of jumping straight in with your promo or sale, capture the reader's interest first. For example, "If you're a firm believer that a pie or sausage roll is the perfect stomach liner for an afternoon drinking session, this is the afternoon session that you and your besties simply can’t miss!"

Please note:

Add Sponsored Post at the top of your post so that a) Admin's know you've listed with us and b) it reminds other members that they can't share a business post unless they go via our advertising page.

If you see unauthorised marketing/business posts, we try our best to delete these asap. The member is issued with a warning, and if they post a second time, they will be removed from the group.

If you have any questions or queries at any time, please contact Jemma at jemma@mumgroups.com.au.

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